News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
2B1MF0C Serious anxious colleagues gathered together in boardroom solve work problems28 May 2019
Why going viral isn’t a PR strategy.
- Insight
3DTNTDY Happy freelance worker talking on phone using laptop working at home27 Jan 2026
How to effectively pitch a story over the phone as a PR professional
Learn how to pitch a story over the phone as a PR professional, with practical tips from journalists on preparation, timing and making an impact fast.
- Insight
H01JC1 Business meeting and brainstorming in modern office2 Apr 2016
Why it’s not too early to start planning your summer campaigns
Planning your summer PR campaign early gives you a competitive edge. Discover why timing matters and how to secure stronger newsroom coverage this season.
- Insight
2YEGJ32 October 31, 2024, Brazil. In this photo illustration, the Substack app logo is displayed on a smartphone screen30 Oct 2024
How to use Substack as a marketing tool
Learn how brands can use Substack to create deeper engagement, build audience ownership and strengthen their marketing strategy beyond traditional social media.
- Insight
3CFR58R Date app. Woman and love. Online romance scam. Cheating, swiping right or stalker. Profile picture of a man. Virtual relationship. Finger and heart.12 Jun 2025
Fraud expert on why romance scams are now a PR issue
Romance scams are increasingly a PR and reputational issue. A fraud expert explains what this shift means for brands, platforms and trust.
- Insight
2FK5CMC Woman’s hand working in office with LGBT decor and accessories. Cultura LGBTQIA21 Apr 2021
The risks of performance pride: What consumers notice
Consumers are getting savvy about performative Pride. Experts explain what performance Pride is, why it backfires, and how brands can show genuine allyship.
- Insight
2CH2E9F Tourist taking photo of city center in Tallinn. Man holding phone and taking picture from above of Tallinn’s towers. Top view of Tallinn city center f10 Jul 2020
Work in travel PR? How to make your clients stand out to the media
Practical travel PR pitching tips to help your clients stand out to editors, from finding strong story angles to timing, seasonality and press trips.
- Insight
2WMNPM4 Manager working on pitch deck when team discussing mobile app update
Why your timing matters when pitching to journalists
Newsrooms all work differently, but timing can make or break a pitch. Journalists share practical advice on when to pitch, how much notice to give, and…
- News
Journalist insights on key stories and news for the year ahead
Created to support PR and communications planning, your guide to 2026 brings together journalist and expert perspectives on the themes and pressures…
- Insight
Models on the catwalk at the Burberry show in Perks Field, Kensington Gardens, London, during London Fashion Week.22 Sept 2025
What fashion content is PA looking for right now?
What fashion content are journalists looking for right now? Discover the trends, angles and audience insights fashion PRs need to pitch smarter and get…
- Insight
R7N15X Prosecco bottles in close-up showing label around neck of bottle10 Dec 2018
What makes a drink brand worth covering, according to a drinks editor?
In the world of wine, spirits, beer and no/low alcohol, professional drinks writers receive a vast amount of press releases… so what you put in the…
- Insight
2S4MT0C Young Woman Organizing Donations in Office with Boxes and Digital Tablet for Charity and Community Support
How to get your charity’s case studies into the press
Press Association editor Rachael Davis shares expert advice on pitching charity case studies, from exclusivity and news hooks to visuals and availability.