News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
The importance of credible experts in journalism right now
Discover why credible experts matter in journalism and how verified spokespeople help brands build trust, authority and secure media coverage.
- Insight
Canapes with salami, cheese, tomato. Christmas and New Year's dishes. Snacks and wine drinks for the holiday table.17 Dec 2025
How to create a Christmas corporate event with lasting impact
Two event creators give their tips on planning guest experiences that promise excitement and a ‘little bit of magic
- Insight
Woman recording a video blog or online course at home, sitting on a sofa and using a smartphone on a tripod, creating fresh digital content for her audience1 Apr 2026
3 things PRs should know about the employee-influencer hybrid
The employee-influencer hybrid is very much alive, and experts say it is a misunderstood tool in PRs’ arsenals that many are under-using.
- Insight
Businessman sitting at a desk in a modern office, opening an envelope and pulling out a document, concentrating on receiving important mail and managing paperwork18 Aug 2026
Why direct mail is experiencing a renaissance
Discover why direct mail is making a comeback, how it cuts through digital noise, and expert tips for creating effective, targeted campaigns.
- Insight
Group of young business people in Santa hats in office11 Mar 2026
Our best Christmas PR Campaign and why it worked.
How a sustainable toy brand secured national Christmas media coverage, including ITV's This Morning, with a standout PR campaign.
- Insight
Multi-Cultural Business Team Working At Desks On Computers In Modern Open Plan Office1 Jul 2025
What to know about managing stress as a PR
Expert advice on managing stress in PR, from recognising burnout and setting boundaries to managing workloads and prioritising wellbeing.
- Insight
Happy old female mentor teaching young interns at group office meeting.15 Sept 2020
Are interns worth it? How to use them effectively
How PR agencies can benefit from internships, with expert advice on developing talent, offering meaningful experience and building stronger teams.
- Insight
2XPPBR6 Halloween pumpkins on a black background. Halloween Sale.
7 things to avoid and be wary of in your Halloween PR campaign.
Planning a Halloween PR campaign? Discover seven common mistakes to avoid, from poor timing and brand fit to sustainability, safety and sensitivity.
- Insight
3E4WXGK Elderly woman works on laptop with female colleagues30 Mar 2026
Does age impact your career in PR?
How ageism affects careers in PR, why experience matters more than ever, and the risks of overlooking senior talent in a changing industry.
- Insight
2S86EX0 Happy friends with shopping bags on city street. Christmas season7 Jul 2024
6 things you should be doing now for your Christmas campaigns
Six things PR professionals should be doing now to get Christmas PR campaigns ready, from print lead times to optimising for AI search.
- Insight
3E360YF Group of colleagues discussing business plan with Kanban board at table in office5 Nov 2025
Expert top tips for your ‘back-to-school campaign.’
Planning a back-to-school PR campaign? Discover expert tips on timing, targeting, messaging and creating a campaign that connects with the right audience.
- Insight
2JWKXPX Cheerful Asian Businesswoman Unpacking Box Holding Book Standing In Office21 Apr 2022
When is PR gifting useful? And what you can do instead
When PR gifting works, how to make campaigns more effective, and alternative ways to secure media coverage through targeted outreach.