News, Insights & Events

JF0A2K Press Release concept, Thoughtful male person looking computer7 Feb 2017

Work in healthcare PR? The dos and don’ts of medical press releases

Learn the dos and don’ts of writing a medical press release, with expert advice on health claims, research, compliance and securing media coverage.

2F8RAT3 Social Media App Icons on a Smartphone8 Apr 2021

How to engage journalists on social media

Learn how to engage journalists on social media, build professional relationships and approach them respectfully without crossing boundaries.

3EY4NYX Laptop on desk with notebook and coffee cup in home office. Freelance workspace setup with dried plant bouquet in basket vase. Cozy remote work enviro1 Jul 2026

5 things to do when business is quiet during the ‘summer slump’

Discover five practical ways to maintain PR momentum during the summer slump, from thought leadership and media outreach to building journalist relationships.

PYNGYJ Autumnal Inspiration Flat Lay Photograph with copy space29 Oct 2018

Autumn in the PR world – what events should you be preparing for now?

Discover the key autumn events PR professionals should be planning for now, with expert advice on preparing campaigns, reacting to breaking news and…

PRT12R cropped shot of developer using tablet with SEO icons at workplace30 Jul 2018

How important is SEO and how to use it effectively

Learn why SEO is now an essential part of modern PR, with expert insights on digital PR, AI, earned media and building campaigns that improve search visibility.

3EB35T7 A closeup of a Phone on tripod recording scenic Rocky River stream outdoor (Travel vlogger soots landscape)12 Feb 2026

Why vertical video is so key in journalism right now

Discover why vertical video is reshaping journalism, with insights from PA Media's video team on what publishers want and how PRs can create content that…

BM9M2D Newspapers. Image shot 2010. Exact date unknown.

How great press releases land amazing coverage

In our latest article, we explore what separates an average press release from one that secures widespread coverage, with practical insights from Stephen…

BE3FR1 Axel-Springer-Verlag publishing house, newsroom of the daily newspapers «Welt», «Welt am Sonntag”, “Welt Kompakt”, “Berliner Mo27 Feb 2009

How to build trust in the era of AI

Learn why expert verification is becoming essential in the age of AI, and how journalists and PRs can build trust through rigorous vetting.

2F4PEEK Graphic full length portrait of diverse group of business people meeting at table in modern office interior, copy space24 Feb 2021

How to pivot your PR strategy for H2

Discover how PR teams can review objectives, refine messaging, use AI effectively and adapt their strategy for a successful second half of the year.

Belgium football fans celebrate their team’s second goal as they watch the FIFA World Cup third place play-off match between Belgium and England at Flat Iron Square, London.14 Jul 2018

What PRs should know ahead of the World Cup

Discover expert World Cup PR tips on pitching effectively, finding reactive opportunities and staying relevant during tournament season.

People enjoy the hot weather on Bournemouth beach in Dorset. Monday is set to be the hottest bank Holiday on record, reaching “historic” temperatures of 34C in Greater London and south-east England.25 May 2026

What PRs get wrong about summer press releases

Learn what PRs get wrong about summer press releases and discover expert tips from journalists and PR professionals on securing media coverage.

3ATPE1J Writing. Blog writer. Content, article, letter with laptop computer. Text document, book, business report or journal. Copywriter, journalist.5 Aug 2023

How to write better explainer stories