News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
2BHERF9 colleagues watching monitor at workplace, laughing in the office. multiethnic, conversation, casual business concept27 Oct 2018
How to use humour in your press releases without making everyone cringe
Master the art of humour in PR. Explore strategies to engage journalists, avoid tone-deaf jokes, and craft memorable press releases with wit.
- Insight
2BDEB16 group of asian business people meeting in office using laptop computer17 Dec 2016
How PA Media journalists are using data to inform editorial decisions today
Discover how PA Media journalists are using audience data and analytics to shape editorial decisions. From morning conferences to monthly performance…
- Insight
2T7AKE4 Calendar with business appointments, entries of christmas holidays, christmas balls and christmas gift.14 Nov 2023
When is the best time to start working on a festive campaign?
Discover the secrets to running a successful Christmas PR campaign. From starting early in July to securing long-lead coverage and last-minute…
- Insight
2CFEADH back to school concept. cute little girl wear glasses do homework at home with word back to school and cute cartoon on head. learning, teaching and e13 Aug 2016
PR tips for jumping onto the ‘back to school’ bandwagon
Get your campaigns term-time ready with expert PR tips for back-to-school season. Discover the dos and don’ts, from newsjacking and timing to adding a…
- Insight
2XJMXYY Stuttgart, Germany, 12-19-2022: Person holding cellphone with logo of US subscription company Substack Inc. on screen in front of business webpage.19 Dec 2022
5 newsletters PRs should follow on Substack
More journalists and PR thought leaders are turning to Substack. If you’re in comms or media relations and want to sharpen your strategy in 2025, these…
- Insight
2R2B5BB Businessman uses smart AI or chat gpt on smartphone. Intelligence Ai, Chat with Artificial Intelligence, Chatbot. Future technology, business, and edu14 Mar 2023
How PRs can promote trustworthy experts
With AI-generated content and fake experts on the rise, journalists are growing cautious. Discover how PRs can build trust by promoting credible,…
- Insight
2R210RK joyful interracial podcasters smiling at each other during conversation near blurred laptop and professional microphone while sitting together on grey2 Feb 2022
Podcasts for comms professionals
PA Mediapoint highlight the must-listen podcasts for PR and comms pros - packed with expert advice, career tips, and real-world insights from industry leaders.
- Insight
2FNHNEC Marketing campaign planning on the notepad pages.11 May 2021
How to make your campaign images useable for journalists
Learn how to make your campaign images more appealing and usable for journalists with expert advice from PA Media’s head of pictures. Discover why…
- Insight
2TBJAJ2 Upset sad woman at workplace holding smartphone, depressed business woman browsing social media inside office, Asian female worker using laptop at work.
7 things that journalists wish PRs would do
Discover 7 things journalists really wish PR professionals would do from sharing proper image credits to being upfront about talent availability. These…
- Insight
F66ABB Group of coworkers at an office brainstorming and presentation5 Sept 2015
What’s purpose-driven communication and where does social responsibility fit into PR?
Discover why purpose-driven communication is more than a trend in PR. Learn how aligning your brand with social responsibility builds trust, reputation…
- Insight
2WP4ENY Beach, beach area in the Algarve, summer holiday, weather, sunny, Atlantic, beach, beach holiday, summer holiday, travel, holiday, tourism, nature10 Nov 2017
What makes a destination worth covering in travel journalism?
How do travel editors choose destinations to cover? Travel editor Sarah Marshall explains the key factors - from trends and seasonality to budgets and…
- Insight
2J31YN2 Diverse group of serious business people discussing something during meeting in office3 Oct 2021
What to do when a social media campaign goes wrong
When a social media campaign backfires, swift action is key. Learn how to spot early signs, respond effectively, and rebuild audience trust.