News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
2NYJ2W2 Young german male freelancer in headphones and glasses looking at smartphone display in hands, checking last emails or typing message sms while sittin29 Oct 2021
The dos and don’ts of email subject lines
Learn the essential dos and don’ts of email subject lines, with expert advice on crafting clear, personalised, and impactful pitches that journalists will…
- Insight
2F565GA Portrait of beautiful woman using a laptop looking at party photos from a bachelor party having a grin.20 Jul 2017
What images to include in a press release
Choosing the right images can make or break a press release. PR experts share practical advice on photography, resolution, AI imagery and best practice.
- Insight
Why verified news is becoming essential in education
As students navigate an increasingly crowded information landscape, the ability to distinguish fact from speculation has never been more important. For…
- Insight
2B2730D Black male boss leading corporate in team meeting8 Aug 2018
Winter is coming… how PRs can remain visible
- Insight
2B8CX9N Reader, journalist or writer with online news article on laptop screen. Digital media portal mockup. Latest daily press. Editor writing.20 Apr 2017
Tips from a sub editor – things to look out for in your press releases
Learn from PA sub-editor Amy Crowther what makes a press release stand out - from checking names and figures to avoiding exaggeration. Discover practical…
- Insight
TANB72 Managers analyzing chart at a business lunch6 Feb 2019
What I wish I’d known when starting my PR career
Discover the lessons today’s PR professionals wish they’d known sooner - from building media relationships to thinking big and learning from failure.
- Insight
WXTTY5 business, partnership and cooperation concept – handshake of people at international conference27 Aug 2017
Influencer partnerships vs journalist partnerships
Explore how influencer and journalist partnerships shape PR success, plus insights from industry experts via PA Mediapoint.
- Insight
RN913C Social media network concept. Symbol like and people. Illustration of social media network, online community, like and messenger, thumb up like button14 Feb 2019
Metrics that PRs should actually be focussing on
PR is awash with data, but not all metrics are meaningful. Learn which PR metrics truly demonstrate impact - from share of voice and message penetration…
- Insight
2CT84M0 Reporter interviewing football player in a stadium23 Aug 2020
Is celebrity endorsement worth it for your campaign?
Celebrity endorsements can supercharge a PR campaign but only if there’s genuine alignment between the star, the brand, and the audience. Learn the key…
- Insight
W33H77 Business people raising there hand up at a conference meeting to answer a question, Opportunity to comment concept23 Mar 2019
3 PR leaders on the best advice they received early in their career
Three PR leaders share the best advice they received early in their careers from overcoming imposter syndrome to speaking up and stepping out of your…
- Insight
2SYGM2R Young lady feel bias on job interview with male recruiters
Do your clients have media bias?
Everyone is affected by unconscious bias on occasion. In the world of PR, media bias specifically can become a problem if not addressed.
- Insight
HEWP7D Business woman with stack of books, head in hands looking stressed12 Apr 2016
How to combat ‘campaign fatigue’ and get your messaging to resonate with journalists
Discover expert tips from PR pros on overcoming campaign fatigue, refreshing ideas, and pitching stories that capture journalists’ attention.