Trust, AI and reputation: Future-proofing your communications in 2027

Join us for the Press Association Academy’s next breakfast meeting. Date: Tuesday 24th November Time: 8.45 – 11 AM Location: The Press Association boardroom, The Point, 3rd Floor, 37 North Wharf Road, Paddington, London, W2 1AF

AI is changing how we communicate. Misinformation is putting trust to the test. And when the media comes calling, is your spokesperson ready to respond? How prepared is your team for 2027?

Join our expert speakers as they offer their perspectives on what's happening across news and communications, sharing actionable advice to help you tackle the challenges and embrace the opportunities ahead.

Our panel will discuss:

AI in communications: the opportunities and risks
Preparing your spokespeople for whatever comes their way
How PA approaches AI and what journalists expect from PR teams
The skills communications teams will need in 2027

Expect practical takeaways and the opportunity to network with industry peers over breakfast and refreshments.

Our speakers

Photo: Press Association Academy

Pauline Haase

Head of Media Training

A highly skilled and experienced media trainer working with CEOs and senior leaders in all industries, Pauline has more than 20 years' experience in broadcast journalism including at BBC Breakfast, ITV News, This Morning, and Lorraine. She is an award-winning TV Series Producer/Editor.
Photo: Press Association Academy

Ian Collier

Apprenticeship Training Manager

Ian started his career in local newspapers, at the Worcester Evening News and Nottingham Evening Post. He spent 15 years as staff for Sky News Online, working as a producer, chief sub-editor and assistant editor in charge of digital output overnight. He's covered major news stories including 9/11, the London 7/7 attacks, UK and US elections, Brexit, the Covid pandemic and the war in Ukraine. He still works for Sky News as a freelancer, producing content and sub-editing.
Photo: Andrew Matthews17 May 2022

Richard Woodward

Head of News - Press Association

Richard Woodward has more than 25 years’ experience in journalism and leads the Press Association’s news operation, overseeing breaking news and editorial coverage across the UK and Ireland. Richard joined PA in 2007 as a finance reporter before moving into senior editorial roles, becoming Chief News Editor in 2021. He began his career in regional journalism, working at the Scunthorpe Telegraph and Bradford Telegraph & Argus. With extensive experience in news gathering and editorial decision-making, Richard brings a first-hand perspective on what makes a story newsworthy, how journalists work and what they expect from PR and communications professionals.